Wild Secrets wanted to sell more sex toys and help fight the orgasm gap in Aussie bedrooms. We looked beyond their extensive range, and created a campaign about the only body part devoted entirely to pleasure. The clitoris. 

 

Responsible for more than 90% of female orgasms, the clitoris is so poorly understood, hardly anyone even knows what it looks like. So we introduced Australia to its full form for the first time. Through OOH, TV, and social, we aroused attention, then educated the country about the best ways to please this incredible organ (toys!). And got some satisfying results.

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