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Paint over pixels

In the digital age it’s not hard to find art online, but these digital images are disposable and soulless. To truly appreciate art, you have to experience it in person. This is what we wanted to remind people. But more importantly than all that, Gerhard Richter himself approved this creative, which I thought was pretty cool. Even with a 5k budget. 

“It’s in keeping with the times. After all, memories fade away due to the huge abundance of photographs and images. It’s incredible. We don’t have to remember anything now that we have computers. When I see my children with their mobile phone, they can find anything, and everything is shown to them. Thousands of images.” Gerhard Richter.

CLIENT | Queensland Art Gallery


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