Porsche has a history of winning stuff. One of their most famous ads (see below) is based on winning Le Mans, over and over again. Fast forward to 2018 and not much has changed. Porsche won performance car of the year again, for the umpteenth time, and the brief was to recreate the sentiment and look of the original ad. Two days later it ran in the paper. This is mostly in the folio because I wrote the line.