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Frozen pizza gets a bad rap. But when you are hungry, it really can make you happy. Cook time is quick, and preparation is non existent., resulting a fast fix
when hunger strikes. This campaign puts our hero character in a situation we have all been in when we get hungry, and will be the first of many hungry situations he faces. 

CLIENT | Papa Giuseppe Pizza

AGENCY | The Royals

We figured the best way to surmise our line is to show it in action. Our lockup will act like a hungry mouth about to be satisfied by some delicious pizza and panini. Aptly named the 'edible lockup', viewable in all its glory in our OOH.

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