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How it should be

NIB had just come off their most successful campaign to date, ‘Do it for them’. However for the new financial year they wanted a new position in the market, and new campaign that fully integrated across all channels. Common sense products and policies is their new way forward, so that was the brief, which sounded a lot like how health insurance should be.

CLIENT | nib

AGENCY | Saatchi & Saatchi

After the campaign launch in August 2017, nib ranked number 1 in the country for brand awareness for the category, attained their highest ever brand awareness score, and also getting the most sales in a declining market.

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