AGENCY | Thinkerbell

GWM, is a major sponsor of one of Australia's most popular fun runs, City-To-Surf. Rather than just park up some vehicles and brand some signage, together we created something much more tangible. Taking a bold step into the future of wearable technology launching of GWM PHEP – Plug-in Hybrid Electric Pants: the world’s first performance wear powered directly by a vehicle.

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Taking the performance boost hybrid vehicles enjoy, and put it directly into an Olympians legs. 

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Resulting in a personal best for the athlete and national media coverage for GWM.