Brain cancer kills more kids in Australia than any other disease and more people under 40 than any other cancer.

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Brain cancer statistics are devastating. Once diagnosed, almost 80% of people won’t survive five years. Brain cancer is mostly terminal and survival rates have barely improved in 30 years. That makes getting more funding for research a desperate need.

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When you are diagnosed with brain cancer, chances are you are told you won’t survive. This cancer is different. And this moment of brain cancer diagnosis – and the shattering wave of realisation it unleashes – is the centrepiece of a new campaign for The Brain Cancer Centre to raise awareness of this little known deadly disease.

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The “Public Diagnosis” campaign was created by The Royals, leading a massive team including partners FINCH, Hatched Media and QMS as well as Oliver Grace and PXLCAT. The powerful work features the music track “Can’t get you out of my head” made famous by Australian music icon Kylie Minogue.

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The campaign launches with ‘Room of Tears’, a short film that captures the moment Amy Stephenson’s son Lachie was diagnosed with diffuse midline glioma. He was 19.  “The tears were streaking out of my eyes,” Amy recalls.

“My world had just been torn apart.” Lachie’s response, “Jeez Mum, we could swim out of here in your tears”.

CLIENT | Brain Cancer Centre

AGENCY | The Royals