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Don't buy it. Flybuy it.

As more and more Aussies look for ways to tighten their belts, Flybuys have taken the opportunity to demonstrate the value Flybuys points can support members, with a fully integrated campaign that offers members an alternative to spending through using points at the Flybuys Rewards Store and participating retailers.

The hero film gives literal life to the Flybuys Rewards Store by personifying it through a shopping cart-inspired robot, who proves just how easy it is to unlock more value from your every day shopping using points.  

We also helped create the first ‘Flybuy It’ Rewards Store on Oxford Street in Sydney, to launch the campaign. A corner store that created an experience beyond advertising and turned everyday items into must-have free rewards. Within the same day of going live, the store made headlines like ‘Completely free’: Insane reason for massive queue in Sydney from news.com.au

 

In addition to more traditional retail OOH placements, Flybuys also encouraged members to redeem their Flybuys points rather than shopping  at other retailers with a series of cheeky and subversive companion-boards to promote its ‘Don’t Buy It, Flybuy It’ campaign. 

These boards directly responded to other ads’ messaging and reshaped them to become a message for Flybuys – standing between people and their wallets in real-time. 

CLIENT | FLYBUYS

AGENCY | THINKERBELL

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