In Australia and New Zealand, utes remain one of the most important and fiercely contested parts of the new car market, because they’re relied on every single day. With the Cannon range, we’re shifting the focus back to usefulness – to what these vehicles actually enable people to do. ‘More Can-Do’ brings our entire range together under a single, confident idea that’s about real capability, not just image, and cements our place in a category that rewards vehicles that genuinely deliver. Using language that both Aussies and Kiwis use every single day when responding to large tasks and simple requets. 

15 Second Fishing