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NUMBERS & FEELINGS

Life is the tussle between making emotional and rational decisions. Most of the time people have to choose between new fintech robobanks that are built making banking easier, but a little risky, and the secure Big4 banks that are cold, lifeless and treat people all the same.


On the other hand, MyState is the modern bank with all the smart tech, and good old fashioned values.

In reality, sometimes we let numbers (head) make the decisions.Other times we let our feelings (heart) take control. Too much of one and it puts things out of whack. It’s better when they work together.

 

MyState Bank is the perfect blend of these two worlds.

To execute this more modern world of banking, we decided to borrow from modern TV sitcoms. Attempting to turn our ads into little episodes of our Numbers & Feelings show. Which also inspired our art direction in other media. 

CLIENT | MYSTATE BANK

AGENCY | The Royals

MARS | For You Who Did That Thing You Did
MARS | For You Who Did That Thing You Did

MARS | For You Who Did That Thing You Did

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MyState Meet 30.

MyState Meet 30.

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MyState Scooter 30.

MyState Scooter 30.

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MyState Meet 15.

MyState Meet 15.

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